Martindale-Hubbell undertakes research studies to support law firms in the formulation of marketing and business development strategies. Studies are international in nature; covering individual or multiple geographies and examine topics related to winning new business and client retention. Access to reports is free of charge.
The trend towards using social media is growing in the legal industry as law firms begin to try out various platforms such as LinkedIn, Twitter, Facebook and blogs. But to what extent is the use of social media an integrated part of law firms' marketing and business development strategy?
Many law firms prioritise their marketing and business development objectives to help them win new clients, but how many take a strategic approach to looking after their existing clients and have dedicated client retention programs in place? This study, commissioned by LexisNexis® Martindale-Hubbell® and undertaken by Wicker Park Group builds a broader understanding of some of the key trends in client feedback practices that are taking place in law firms globally.
An essential read and 'how to' guide for general counsel worldwide who are seeking to answer the question: "How can my legal department demonstrate value to our company?" This report describes what a legal recovery program consists of and provides case studies from leading legal departments that have shared their approach to revenue generation and their success as well as guidance on how to set up a recovery program and lessons for law firms.
A major independent study of the global lawyer-to-lawyer referral market reveals that 26 percent of those surveyed claim more than 20 percent of their annual revenue is derived from referrals. However, 27 percent of respondents claim their firm doesn't track referrals.
Understand the structure and role of marketing in law firms in Brazil and Mexico, the two most highly-developed legal markets in South America.
