How can Martindale.com help to generate leads for your law firm?

• How does Martindale.com differ from other legal directories?
• Martindale.com provides more for your firm than a static listing

Martindale.com helps to generate leads for your law firm through relevant content and connecting your law firm with buyers of legal services. It is a fantastic platform for law firm marketing.

One of the challenges that you face as a legal marketer is the demand to continually generate new clients and leads for fee-earners. As a primary source of information on the global legal profession that is ‘always on’, Martindale.com enables your law firm to reach an international audience of legal services buyers and helps to generate self prospecting enquiries.

Compared with competing law firm directories, Martindale.com has a higher number of visitors and is specifically used by buyers of legal services to research law firms and solicitors that can meet their needs:

• 70% of visitors to Martindale.com are specifically researching a law firm or lawyer*
• 8.28 million unique annual visitors to Martindale.com (June 2009 – 2010)**
• More than 170,000 registered users worldwide
• Other lawyers use Martindale.com to help them refer new business to other law firms

*Source: Findings from a Martindale.com user survey in 2009

**Source: compete.com – unique site visits for Chambers and Partners and Legal500 for the 12 month period, June 2009-10.

A Platform for law firm Marketing

Relying purely on high traffic volumes from Martindale.com will not be a successful lead generation strategy for your law firm.

Relevant and compelling content is.

What you say about your law firm and lawyers counts. Relevant and up-to-date content helps people searching for a lawyer online to find your law firm.

Inform buyers about your law firm beyond the basic facts e.g. number of offices, lawyers, practice areas. Compel potential buyers to get in touch by illustrating that your firm and lawyers have relevant experience to meet their legal needs as well as telling them other benefits that make your law firm stand out from the competition.

A profile on Martindale.com provides you as a marketer with a ready-made platform to perform highly targeted marketing of your law firm to prospective buyers of legal services. What’s more, the online content management system gives you complete control to update your law firm’s profile content - anytime.

Law Firm Profiles and Lawyer Marketing Profiles - differentiate your law firm from the competition via your legal credentials, expertise and examples of how you have helped clients

Independent Ratings - ask your clients to rate your firm and help to influence potential buyers

Law Industry Thought Leadership - upload your briefing papers, articles and case histories to demonstrate your legal expertise

Traffic Reports - instant intelligence about potential buyers who are looking at your law firm

Content Management System - complete control to update the content of your firm’s profile online

Market Intelligence - develop and grow your law firm via free access to our research about high value legal buyers and the legal sector