Individuals, Companies Rely On Martindale-Hubbell Most Often to Find an Attorney

For the Fourth Year in a Row, Martindale-Hubbell® Maintains Lead as the #1 Online Destination to Find Attorneys According to comScore Media Metrix Custom Reports(a)

NEW YORK--(BUSINESS WIRE)--Individuals, small business owners and corporate attorneys seeking to hire legal counsel use resources from Martindale-Hubbell® more than its leading competitor, according to 2007 monthly data by comScore Media Metrix.

The 2007 comScore Media Metrix monthly reports measured traffic patterns at competing online attorney directories. In particular, comScore reported more combined unique visitors to Martindale-Hubbell sites martindale.com® and lawyers.comSM than competing directories when seeking a lawyer. For example, according to the custom reports, in 2007 users of Martindale-Hubbell online:

Viewed a total of eight million pages on average each month – 132 percent more than the next most popular online resource for finding attorneys. Spent an average of four minutes per visit compared to a two minute average at the next most popular online resource for finding attorneys. Viewed on average six pages per visit compared to only three pages viewed per visit at the next most popular online resource for finding attorneys. Spent a total of five million monthly minutes on average compared to only two million monthly minutes on average on the next most popular online resource for finding attorneys.

“Consumers, small business professionals, lawyers, and corporate counsel seeking a lawyer or lawyer referral rely on online resources designed specifically for their needs, and the results of the comScore reports show that when these individuals go online to look for legal assistance, they turn to martindale.com and lawyers.com,” said Nicholas Karrat, Sr. Director, Traffic & Alliances. “We believe this is because Martindale-Hubbell goes far beyond simple listings of attorneys online to offer a diverse set of meaningful content and filtering criteria required to help people select the right lawyer quickly and easily.”

Launched in 1998, lawyers.com is a free service designed specifically for individuals and small businesses that provides access to a database of more than one million attorneys nationwide.

Martindale.com is an online resource that aids corporate counsel and sophisticated buyers of legal services to manage, evaluate and maintain relationships with outside counsel, while helping law firms differentiate and market offerings to clients. Both sites are part of Martindale-Hubbell, the authoritative resource for information on the worldwide legal profession for nearly 140 years.

(a) comScore Media Metrix Data based on an annual 12-month average comparing 2004, 2005, 2006 and 2007 unduplicated visitor traffic to Martindale-Hubbell directories (lawyers.com + martindale.com) and Findlaw Lawyer Directory Traffic (Lawyers.findlaw.com, Pview.findlaw.com, Legalrecords.findlaw.com).

Last updated - 23 April 09

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